Research and Development Experimentation
Research and Development Experimentation
Make decisions based on facts. Smaller risks = Bigger rewards.
Product experimentation
To really raise the revenue.
We know product teams want continuous discovery and growth. Our Product Experimentation takes an iterative approach to refining user experiences and maximising desired actions. From establishing hypotheses to analysing results, we ensure decisions are driven by user needs and data-backed insights. We’ll systematically test variations of design elements and user flows, uncover valuable insights into user personas, behaviours and preferences so product teams can make informed decisions that drive their success.
How does it work?
A personalised, comprehensive programme with ongoing support designed to continuously enhance product performance and conversion.
Who’s it for?
Global brands across finance, travel, hospitality and ecommerce with a mindful approach to user experience and revenue growth.
Why Consulting?
Product teams can enhance user satisfaction, engagement, and ultimately, conversion rates, leading to sustained growth and competitive advantage in their market.
Product Experimentation
Discovery
Our audit identifies the strengths and weaknesses of your current website. The data we gather helps leverage successful elements, find pain points, and understand user needs. This way, we don’t need to assume the best way forward, but create optimisation strategies based on facts and specifically for you.
Research
Comprehensive user-research takes a closer look at real users on your website. It introduces us to specific user personas and provides insight on web page navigation and interaction. We learn about their actions and journeys which becomes a cheat sheet for product development and user satisfaction.
UX Design
Data-led design creates websites based on user preferences. It doesn’t matter what we think users will like - because data helps us build websites based on what we know they’ll love. UX Design creates balance amongst your brand aesthetic, experience and call to action.
Experimentation
Experimentation powers results. By systematically testing website elements, we learn and refine the navigation of people’s virtual journeys to determine what yields the highest conversion rates. This iterative approach allows us to continuously improve the user experience, digital assets and overall web performance.
Implementation
This is how we move towards our goals and ensure smooth execution. Our implementation team maintain momentum, fluidity and transparency throughout each project to ensure we deliver exceptional results. When our clients win, we win.
The people behind the promise
Our CRO experts exceed expectations across various disciplines which you’ll see in motion when working with us. This includes, but isn’t limited to:
- • Research
- • Competitor Analysis
- • Hypothesis Generation
- • Data Analysis
- • Analytics Audit
- • Interviews / Surveys
- • Effort vs. Impact Analysis
- • Test Reporting
- • User Research
- • Strategy
- • User Journey Mapping
- • Project Management
- • Strategic Insight
- • Test Reporting
- • UX Audit
- • Personalisation
In good company
